Los Angeles- October 16, 2012 – John Varvatos’ signature style is hard to miss. Old-world craftsmanship and rock star spirit, accompanied by an unabashed dedication to quality, have sky-rocketed the Detroit-born designer from Motor City giant to global style icon. The Varvatos line has expanded to a lifestyle brand with the designer putting his spin on everything from fragrance bottles to cars. (Yes cars! Chrysler is set to release a Varvatos limited edition 300c in the spring.)
With a vise-like grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection from REM Eyewear follows suit by echoing the tough but tailored touches that have made Varvatos a force to be reckoned with.
The Varvatos double V stitching, found everywhere in JV’s world from footwear to leather goods, make an appearance as an etching in the corner of the sun lenses. Plus, the iconic hallmarks that give an extra punch to the limited edition Chrysler also lend their hip vibe to temples and temple tips throughout the collection. Even the guitar headstock, featured as an apparel zipper, is present in the eyewear as frame temple details.
The collection of sun and optical frames are a perfect extension of the rock- influenced designer’s vision for cutting edge design and effortless cool.